Even though he is not interested in anime, Jiro Shinonome starts a new job as a Production Assistant at the anime studio "Is This It?". With no knowledge of the subject he falls behind his coworkers from the first day on. Will he find his "goal" and get into the demanding job? On top of that he has to deal with his neighbor who mistakes him for a molester after an unfortunate incident. "This is it!" mixes the harsh reality of working in the anime industry with a romantic comedy.