One day, a special power called "CV (Charm Vision)," which can visualize, embody, and manipulate one's own charm and value has blossomed in a small percentage of humanity by the effect of a group of rainbow-colored meteorites called "CHARM" rained down on the earth.

The Uchoten Corporation, which has taken notice of this power, has gathered five buddy units consisting of a person with the ability and their partner, for a total of ten members. In order to form the idol project "CHARMS!!" that utilizes "CV," a year-long training program "GOING UP CHARMS!!" was launched.

The girls who were gathered in "Garage," a communal living facility, overcome various challenges and deepen their bond together with the support of their "supporters" (=fans). Will the girls be able to form "CHARMS!!"? What gives these girls the strength and charm to do their best is the power of nothing else but your support. --"Please let our lives shine!"

(Source: Crunchyroll)